Psychology in skincare Psychology in skincare informs how we perceive our skin and choose products. Korean beauty trends increasingly reward ritual, texture, and mood as much as ingredients. A calm morning routine improves adherence and can soften perceiv…
Korean ingredient trends Korean ingredient trends showcase clean, effective extracts grounded in nature and evidence-based science. Fermented botanicals, ceramides, and antioxidant peptides anchor many successful formulas designed for barrier repair and g…