Sustainable packaging Many Korean skincare brands prioritize sustainable packaging that reduces environmental impact without compromising product integrity. Brands shift toward recyclable materials, reduced plastic use, and recyclable inks. They also expe…
Cushion makeup advances Korean cushion foundations now target skin-first finishes with a light feel. Light pigments blend with hydrating carriers for natural coverage. Micro-sponges and controlled dispersion help even skin tone. Hyaluronic acid microbeads…